Thursday, February 5, 2009

Dunkin’ Coffee

In Madrid, they don’t do donuts. So, it’s Dunkin’ Coffee instead of Dunkin’ Donuts. Same company, same concept. But it looks funny to not have the donuts there.

You have to wonder about the branding confusion here though. Customers worldwide have come to know the brand one way, but then they introduce this brand confusion.

At least they aren't using those terrible Rachel Ray ads in Spain (thank god for something).



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